I wish I had stuck with my idea of giving up chocolate for Lent; it would be a lot less challenging than my decision to give up giving advice.   While I’m not Catholic, I have always given up something for the 40 days between Ash Wednesday and Easter.  Usually I pick simple bad habits like swearing, or unhealthy addictions like chocolate.  However, this year I focused on a personality trait that had gotten me into a bit of trouble lately.

Unsolicited advice

A few days before Ash Wednesday, my partner Tonya and I were discussing a potential opportunity for her to expand her business.  She expressed a concern about finding additional employees and I started to give her suggestions on how she could attract the right people.  She was not appreciative.  Thing was, Tonya just wanted to vent.  She hadn’t asked me for advice on what to do; she had some ideas for that already.  All she wanted was a forum to express her fears and her concerns.  She explained that, rather than being helpful, my suggestions made her feel like I didn’t trust her judgment.  I heard her frustration.  But I wasn’t suggesting these things because I didn’t believe in her.  I was doing it because I cared and wanted to help.  So, I didn’t stop and she got up and walked away.  Things then got even more heated when I continued to impart my wisdom when she returned.  It was clear we did not see my advice giving the same way.

This was not the first time Tonya had pointed out that I do this.  Over the years, she has mentioned it more times than should have been necessary.  Giving it up for six weeks seemed like a good opportunity for me to take a step back and look at my behavior a bit more objectively and possibly bring some peace to the household.  I didn’t realize how hard and humbling that commitment would be.  I knew I gave Tonya unsolicited advice, but until I tried to stop, I didn’t realize how much I actually gave it to a lot of other people.  And how negative it really can be.

Last weekend I broke my pledge and almost broke a friend’s spirit.  Sarah was at the house talking about how she was frustrated with the growth of her career.  It was hard for her to build a new clientele since she had moved but she was optimistic and had some ideas.  Forgetting to just encourage her and ask about her plans, I jumped in and gave her a laundry list of things she could do; mailings, promotions, advertising.  I pontificated, pronounced and proffered my opinion for an hour.  She thanked me but left appearing discouraged and down trodden.  When I asked her about it later, Sarah told me that my recommendations didn’t leave her any room to voice and develop her own thoughts or plans – ones she had been excited about and felt fit her personality better.

Then I watched someone else do it.  A few days ago Tonya and I were out to dinner with my Mom and stepfather.  Tonya’s business opportunity came up.  Being aware of the need to tailor my compulsion, I was extremely sensitive when my parents began to give Tonya their own unsolicited advice.  Rather than just listening and asking questions, they jumped in with their opinions on the right and wrong way for her to move forward.  It was a real wakeup call.  My parents were doing exactly what I do.  I knew it was coming from a place of love and concern, but the unasked for advice wasn’t helping; it did feel like they doubted her abilities.  It unintentionally put Tonya on the defensive.  I couldn’t pretend I didn’t see it.  Their advice had the opposite effect of what they meant it to do.

So I have decided to try to give up giving unsolicited advice permanently.  It’s definitely not going to be easy, I am having withdrawals already.  However, I take comfort in knowing that I can still give advice to those that ask for it.  Anyone??

 

Advertisements

I was lazily lying by the pool in Puerto Vallarta over the New Year when Shawn inquired if I had ever asked any of my friends their perception of me.   The question wasn’t totally out of the blue.   In the cab the night before we discussed whether we should take other people’s perceptions into account when looking at our lives.  But still, I paused.

It felt like a loaded question.  Was there something Shawn thought I should know?  After thinking for a bit, I answered that I had that conversation a fair amount when I was younger but hadn’t recently.  One of us cracked a joke and we moved on to other topics.  But the question has stayed with me.  How much and for how long should we really take other people’s perceptions into account when developing a sense of self?  Do I really know what my friends think of me?

In the beginning of my career I had a new boss tell me that his perception was my reality.  I strongly disagreed.  Mainly because he was telling me that it didn’t matter what I thought about the company or my job, what mattered is what he thought and the sooner I figured that out the better off I would be.  He positioned it as an absolute; it was a way for him to make his employees powerless.  Eventually he was fired for his lack of management skills.  However, there is some truth to his saying.  It is important to understand your boss’ opinion of your work.  He or she has the power to promote you or fire you.  Companies conduct annual performance reviews so employees can clearly understand how their work is perceived. Image

Should we have an annual review with our friends as well?  Being a friend is a personal choice.  An assumption can be made that your friends wouldn’t be your friends if they didn’t like you.  Maybe it depends on the types of friends you have.  For the most part I have friends that are very open people, they share their feelings and thoughts and that includes telling me if I am being difficult or insensitive or helpful.  I can presume that they enjoy my company because they want to do things together and their laughter still rings in my ears days later.  I figure they think I’m supportive since they call me for advice and comfort.  These interactions give me a sense of the person that I am and the value I offer my friends without having a specific conversation on the subject.

But what of the friends you inherit; the ones that are close to your significant other or your friends?  These people can be in your circle for a long time.  But it is harder to make assumptions about their feelings.  If we believe that you need to take other people’s perceptions into account when looking at your life, then it would presumably be helpful to know what these peripheral people think.

I’ve been debating that since Shawn’s question.  You see she is one of the friends I inherited, originally a friend of my partner’s. I could have asked Shawn at the pool what her perception of me was but I didn’t.  There was a time I worried extensively about what people thought of me; will they think I’m intelligent, was I funny, did they like me, am I pretty?  Through my teens and twenties I was obsessed with these insecurities.  But as I’ve gotten older, I discovered that wanting to please everyone is a futile and destructive goal.  It’s just not possible and it can beat up any sense of self-worth you have developed.  I’m not saying that I don’t care what other people think; I do.  But now I prioritize the opinions of others.  First and foremost is my opinion.  If I can look at myself in the mirror and see someone I like, then I feel good.  Next is my partner, do I make her happy, does she confirm I am the person I want to be.  Close friends and family follow.  And at that point the list is long enough – between five and ten people.  How these key people perceive me is paramount.  The rest, well I have to admit, I just don’t have the courage to ask.

Unless of course you have really great things to say, then I’m all ears.

“What people in the world think of you is really none of your business.”
― Martha Graham

bldg on fire

Recently I was privy to a set of emails from within a company which are undoubtedly predictors of its inevitable demise.

The email trail went something like this:

Hi Team, to boost our brands online image and reputation we need your help. Your assignment over the weekend is to sign-up to e-commerce sites and leave a positive review for our (brand xx name removed). Be creative.

Mix it up by posting positive feedback on (brand xx) using competition review pages. Go to the (competitor mentioned here) review page on (e-commerce site mentioned here) and say: “I used (competitor’s product) without much effect, a friend of mine turned me on to (brand xx) and it’s amazing. I’ll never go back.”

This was followed with a list of the sites the team members should go to with specific directions on how to set up an untraceable account.  It ended with a demand for every person to send copies of the reviews they posted to the CEO and the General Manager by Monday.  It was very clear that this assignment was not optional.

A few weeks later the CEO sent out another email with a link to a competitor’s testimonial page with the following:

Look at these testimonials, we need the same.  I need to see some from each of you!

There are so many things wrong here.  It blows my mind that an owner and a senior executive in a company would direct this kind of behavior.   They are clearly setting up their company to fail.  Here’s why:

  • It puts the product and the company at risk.  That lesson was learned years ago when companies were raked over the coals for creating false blogs and reviews – Walmart’s flog back in 2006 is a great example.   If the fake product reviews are discovered, the brand and the company will lose all credibility.  They risk having their product pulled from the retailers’ shelves and/or experiencing significant consumer backlash.
  • The company underestimates their consumers.  Posting made up reviews assumes that the customers are too stupid to figure it out.  You cannot build a brand with that kind of attitude.  Respect is paramount to the success of every business.
  • It is a waste of valuable time.  The team is spending time creating false endorsements and not focusing on what the real issue is – why aren’t they getting these reviews from their own consumers?  The marketing team’s efforts should be focused on creating relationships with the users of their product; implementing programs, incentives and meaningful conversations so their real consumers are the ones doing the talking.
  • This is short-term thinking.  If their consumers aren’t saying what they want to hear, marketing and sales need to be doing some serious listening and start making real and necessary changes to the product, the positioning and the marketing plan.
  • They are careless.  The email went out to a large list of people in the company, as well as some that should not have received it.   Hiding you are doing something like this is difficult enough even when you only ask a few people to take part.  When you blanket a large part of the company, people are going to start talking.
  • It’s unethical.  If they are willing to be dishonest here, it’s probable that they have other questionable business practices.   Even if no one discovers that they falsely created those endorsements, it’s clear that taking duplicitous shortcuts is part of their corporate DNA.  They are setting a standard of questionable ethics with their employees.  If the owner insists it is okay to lie, most assuredly the employee will learn to lie to the owner.

There are so many hurdles that need to be overcome to build a highly successful brand and company.  Not the least of which is persuading your customers to carry and/or buy your product and continuously earning their trust to keep their loyalty.  A relationship based on lies is doomed to failure.

I had always been disappointed in my birthday.  It always seemed to come up short, the presents weren’t thoughtful enough, the party not big enough, the day just not special in the way I imagined it to be.

It was the same with my jobs and relationships.  In my version of a perfect relationship what’s important to me would be the same for my partner.  I like to cuddle before getting out of bed; I enjoy spending lazy weekend days out and about together.  These shared moments were paramount to a healthy relationship.  In my dream job, I would be a high-powered executive running a marketing department and travelling all over the country.  I would be happy because I was central to the success of the company.

Without really being conscious of it I had created a very clear set of expectations for holidays, my relationships and my career.   These ideals came about over years, through communications with friends, family and business associates.  They were further cemented through societal norms, messages received from articles about successful business people, the perfect couple on the television show, the Hallmark version of a holiday.  But the reality never seemed to live up to my expectations and when they didn’t, I moved on.

I know I am not the only one that does this, just peruse people’s profiles on the dating sites and you see in detail their expectations for the perfect mate, date, relationship; no one under age 25 or over age 35, has to be a professional, live within a 25 mile radius, be in shape, good-looking and like to go for walks on the beach and travelling.

Rarely can anyone live up to that description.

The problem though, isn’t the holiday or the job or the person, the problem is the expectations.   We become so set in the way we think things should be that we leave no room to discover that something different might actually be better.   I had refused to change my expectations because I thought that meant I had to lower them; that I should settle and learn to be happy with “good enough.”  And no way was I going to do that.

But I have discovered that finding real happiness in life isn’t about lowering expectations, it’s about eliminating them.

In the past few years I have had two truly amazing birthdays.  They didn’t include cake or presents or a party, they were incredibly simple – one spent at home with a friend and a movie, one spent in a business hotel in Bucharest making new friends – unorthodox but uniquely special.

It’s been the same with my job, I had the high-powered career, I traveled the country – even the world.  I was a major player, but it was hollow.  Now I am not the center of anything but I am free to work on the projects and for the companies that have meaning to me, I write and teach.  It is not at all what I envisioned my career to be, it is actually much more.

And in my relationship, well I definitely do not get my way; my partner doesn’t cuddle and works on weekends.  It is unlike any relationship I ever expected and it constantly surprises me, enlightens me and brings me deep joy.

Your life changes immeasurably when you drop (not lower) your expectations about your perfect partner, holiday and/or job.  Give it a try, you just might find yourself unexpectedly happy.

To the bum asking me if I could spare any change: Really, really? Why should I give you my money? How do I know you don’t make $60k a year begging? You get to set your own hours, you don’t sit behind a desk everyday staring at a computer screen, you don’t agonize over your taxes every April. How do I know you are not just going to drink it? Hell give me back my money, I’m going to drink it!

On my next resume cover letter: I am the best goddamn thing that is ever going to happen to you. If you hire me and get out of my way I can make you incredibly successful. So give me the job, let me set my own hours, pay me good money, tell me how great I am now and then and I will kick ass!!

To the woman at the grocery store: Being pretty does not actually take a lot of effort or money, you just have to care. And a smile makes every face beautiful.

On Facebook: Seriously, you just posted 6 things in one day; do you have an actual life? And re-posting someone else’s poem, saying, photo only proves to me that you have even less of a life because you borrowed it from someone else.

To the cashier at the lunch place: I think that what I want to order should be more important to you right now than telling your co-worker what you did last night. My buying something from you is why you have a job. You are here to make this experience meaningful and fun for me so that I want to come back again and again so then you will get a raise and save some money. Then you will be able to afford to do something other than watch TV while eating macaroni and cheese and tweeting comments about how lame the show was with all your friends for “like six hours.”

To the person reading their emails while they walk down the street: Did you know it was a beautiful day out, do you see how beautifully the sun reflects off the leaves of that tree? Wow, you have pretty eyes.

To my loved ones no longer here: I love you, see you tomorrow.

According to dictionary.com, an opinion is “a belief or judgment that falls short of absolute conviction, certainty, or positive knowledge; it is a conclusion that certain facts, ideas, etc., are probably true or likely to prove so.”

However, opinionated has a very different definition: “obstinate or conceited with regard to the merit of one’s own opinion; conceitedly dogmatic… asserting opinions in a doctrinaire or arrogant manner.”

Ultimately, whether or not you are viewed as expressing a valuable opinion or being opinionated comes down to delivery. The same statement, expressed differently, can establish you as knowledgeable or obnoxious. I sat in meeting not too long ago where a woman, a new employee to the company, was asked to offer her insights on a proposal from an outside service. This proposal was in the area of her expertise and it was well within the manager’s right to assume that the woman’s opinion would be very valuable. To her disadvantage, the new employee had not really had any time to review the proposal. However, rather than taking a step back and creating credibility with an objective analysis such as “I think we should look into the company’s methodology a bit further as I am not sure that they can achieve the results they are promising,” she took a hard stance and claimed “the company is totally bogus; they are full of it and could never achieve those results.”

Both statements ultimately carry the same message, but the first one would have provided her with a level of credibility that would have empowered her to establish the value of her opinion. The statement she made, however, left no room for a real evaluation of the proposal; she expected everyone in the room to just accept her statement carte blanche and eliminated any opportunity to demonstrate an educated expertise.

Now admittedly, this is a huge pet peeve of mine so I have an extremely low threshold for people who speak in generalities. But in this situation, I was not the only one who found it ineffective. It was clear the manager did not find her contribution very helpful as he suggested she take a bit more time to look at the proposal and get back to him with her specific concerns.

There is nothing wrong with having an opinion; most employees are hired for the way they think. Friends and family are respected for the advice and insights they bring to our lives. However, in our effort to make decisions quickly or to appear knowledgeable, we often resort to personal judgments expressed as facts; we resort to gross generalities delivered with conviction.

Using an opinionated statement works to shut down a conversation, making it extremely difficult to garner meaningful information. While the opinion expressed may be true, the way it is delivered does nothing to establish any level of factual knowledge. It can result in a perception of tyranny if you have the power over others in the conversation – reducing them to silent pawns, afraid or unmotivated to express a dissenting view. Or, if power is equal or reversed, the conversation can become confrontational or your contribution is discounted.

When offering or asked for your opinion, think twice about the way you put it forth. Respect that an opinion is not a fact or a proven statement, but is a reflection of your personal thoughts and ideas. Be aware that there is a fine line between your opinions establishing you as either informed or irritating.

A few years back I walked away from the corporate world to get my Master’s in Persuasion and Social Change.  I loved it!  Getting that degree was one of the most challenging and satisfying things I have ever done.  I did it for a number of reasons, one of which was to change the way I think and therefore change the direction of my career.  But after I graduated I chickened out and took another VP Marketing job.  I told myself that since it was in a different industry than I had worked before, it was a different direction.  But ultimately  I wasn’t able to persuade myself that the job was the right thing for me no matter all the financial, practical and professional arguments I threw my way and I ended up leaving after 6 months.

I have spent decades persuading people and I am even more enamored with the process since I got my Master’s.  I love marketing because it is all about finding a way to resonate with and compel people to do something that you, and ultimately they, want to do.  So it was extremely frustrating to me when I recently faced my inability to persuade and convince myself to change careers.

I realize that I am not alone in this conundrum.  People face this a lot when making big decisions, like getting a new job or moving away, and small, like working out.  I have friends who are constantly telling me that they should be exercising, they want the benefits of it, they feel great while they are doing it, but they are just not able to convince themselves to get out there and start sweating.  Same thing when it comes to diets, the desire is there but they can’t close the deal.

More often than not, we blame these situations on outside forces; I’m too busy at work, I don’t have time to cook healthy, there isn’t anyone to work out with, or it’s too risky to quit my job.  But realistically what it comes down to is that we have not given ourselves a good enough reason to do it.  We can’t persuade ourselves to break our own routine, step out of our own comfort zone and make the change.

This inability is why best sellers lists are filled with self-help books; we are all looking for someone else to convince us of something we cannot convince ourselves of.  When deciding to go into business for myself, I investigated 7 highly effective habits, talked to my lizard brain, stared uncertainty in the face, searched for the tipping point and thought about growing rich.  Yet I didn’t finally decide to make the entrepreneurial jump until I stopped looking outside myself to find the push I needed.  Once I realized that the person I had to persuade was me, I was able to analyze and counter the arguments I had made for why I shouldn’t quit the corporate world and started to focus on why I should start my own thing.  This helped me to see that what was in my way was the financial risk of a start-up as well as feeling overwhelmed by the big picture.  Understanding that, I created a financial plan that left me with a necessary safety net and I broke the process down into its smaller and much less intimidating parts.  It was then that I heard the voice arguing that this would be quite an adventure and I have never been able to turn down a chance to go exploring.

It is so easy to come up with a lot of reasons why we can’t do something and a lot of people use that as the basis for their arguments.  But focusing on the negative is not effective when it comes to persuasion.  True persuasion happens when we finally understand why we want to or should do something, when we focus on the good and the benefits of the argument.   It rarely happens when we focus on the why nots.